Rookie Program - Loyalty Marketing (Customer Relationship Management) Intern null

About Under Armour Singapore

Under Armour is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. It is an American sportswear company that manufactures footwear and apparel headquartered in Baltimore, Maryland, United States. Under Armour's shoes and clothing are made in over 150 countries worldwide.

Your role

The Members Engagement Intern role in Under Armour's South Asia Pacific (SAPAC) CRM team offers candidates real-life experience of how MNC operates. The candidate will get to create an engaging experience, build relationships, and drive loyalty for customers across multiple channels. 

As an intern, your responsibilities include:

• Support the development and execution of internal and external communication plans across SAPAC for the CRM program.
• Partner with internal and external stakeholders to manage a wide range of customer engagement activities across touchpoints including CRM, mobile applications, website, retail visual merchandising, digital media, and product content.
• Analyze campaign performance and use insights to optimize campaigns and member lifecycles, with a focus on increasing engagement rates, repeat purchases, and redemption activity.
• Take ownership of member acquisition and engagement KPIs, overseeing data analysis and generating regular reports for stakeholders across SAPAC.
• Proactively manage timelines, deliverables, and communications to ensure everything is delivered on time and to a high standard.

Training & development

Under Armour internships provide, global opportunities for students, involving real-world projects and collaboration with industry experts.

Exposures gained at the end of the internship:

• Opportunity to craft and deliver impactful omnichannel communication strategies that enhance the customer journey for members.
• Ability to gain hands-on experience in the various aspects of CRM and marketing.
• Work cross-functionally with teams to develop customer-centric campaigns that drive member acquisition and engagement.
• Exposure to working with diverse communication channels like email, mobile apps, push notifications, in-store visuals, and more!

Benefits

As an intern, you may enjoy benefits like:

• Paid global opportunities for students in various majors.
• Real-world projects with industry experts.
• Immersive experience in different cities.
• Hands-on, self-driven projects with tangible business impact.
• Mentorship and interactive sessions with executives.
• Professional development opportunities.
• Emphasis on cross-functional collaboration and global mindset.

Career progression

Interns gain valuable experience, mentorship, and professional development, preparing them for future roles. Under Armour actively recruits for entry-level positions, providing a clear path for recent graduates to transition into full-time roles within the company.

Work-life balance

Interns at Under Armour enjoy a good work-life balance with a hybrid work arrangement, allowing them to work from home on Mondays and Fridays.

Culture & vibe

At Under Armour, interns enjoy a friendly and positive culture with supportive and open-minded teammates. The company’s values guide everyone’s actions, fostering unity and excellence. Interns are encouraged to innovate and develop state-of-the-art products and digital tools.

About you

Requirements for this internship:

• Preferably a bachelor’s degree in Business, Marketing, or a related field is preferred.
• A strong interest in CRM/Analytics would be an advantage.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across different teams and functions.
• Analytical mind with a passion for data and using insights to improve campaign performance.
• Ability to prioritize tasks, manage time effectively, and meet deadlines consistently.
• Strong attention to detail and a commitment to delivering high-quality work.
• Experience working in a fast-paced and dynamic environment.

How to apply

Application process:

• Internship period: Jul 2024 – Dec 2024
• Virtual interview with a recruiter and Hiring Managers
• Offer timeline: May/Jun 2024

Sources

The following sources were used in researching this page:

• careers.underarmour.com/content/Students/?locale=en_US
• glassdoor.sg/Reviews/Under-Armour-Intern-Reviews-EI_IE15422.0,12_KO13,19_IP5.htm?
• youtube.com